Category » All News

CDI Breast Care was a new service for Center for Diagnostic Imaging (CDI)

Having served women and their families for three decades, the addition of three dedicated breast centers was a natural expansion of the provider’s radiology services in the Twin Cities. With the new female-focused service line, the centers were designed from the ground up to create a relaxing experience in a spa-like environment, with high touch points to exceed expectations of women seeking screening mammograms. But CDI didn’t stop there. The leadership also wanted to develop a specific look and feel for communications that would promote the CDI Breast Care service line and visually showcase their renewed focus on women.

What do you want most from your creative agency?
3/15/11

“Elevate my brand.”
“Unify our communications.”
“Deliver outstanding creative.”

Ecolab, a $6 billion global leader in cleaning, sanitizing, food safety, and infection prevention products and services, sought all these and more to convey the power and purpose of its new brand. Having experienced PLDG’s design depth and energy for the new brand, with the successful delivery of their most recent Sustainability Report linked below, they became a logical choice to help Ecolab move their brand forward.

Medtronic Foundation
3/10/11

The Medtronic Foundation featured a PLDG video at an international conference on Chronic Disease Management. “This video does a great job of telling the Foundation’s story and demonstrates what higher level enterprise positioning can be.”