American Medical Systems

AMS needed a way to tell doctors about Her Option, AMS' new treatment for menorrhagia. The client wanted a direct mail series that would stand out in the mail as well as highlight the three main benefits of the procedure: the highest insurance reimbursement for any menorrhagia treatment; the time saved with the procedure being performed in the office rather than in the OR; and the use of cold rather than heat to treat the patient. AMS followed up the mailings with a tin box of six magnets that carried the same graphics. The approach used to draw awareness to this medical information was fresh and unique.