The Loft Literary Center
The Loft Literary Center is a nonprofit arts organization offering services for readers and writers at every level. It has grown to become the nation’s largest and most comprehensive literary center. Their website provides up-to-date information on readings by acclaimed local and national authors, classes, weekend genre festivals, competitions and grants, open groups, writer’s studios, and much more. The goals of the redesign of the site were to promote the world-class reputation of the organization; build the local community of writers; refresh the look, content and function of the site; get visitors quickly to the information they need; and to improve the functionality of e-commerce on the site.