Direct Source

Direct Source delivers leading-edge, in-store technology solutions to Tier 1 retailers. Their niche focus, unbiased expertise and effective integrations, needed a voice. The unique size of their corporate capabilities brochure played out the potential of their tagline, “what’s in store.” And the interior layout and drawings dovetailed into the interactive Flash demo hosted on their web site. The result was a benefit-rich piece that served to set the stage for future selling efforts.