Direct Source

Direct Source delivers leading-edge, in-store technology solutions to Tier 1 retailers. Their niche focus, unbiased expertise and effective integrations, needed a voice. A new identity was developed to help increase awareness and promote their growth as a national company. The energized colors and progressive typestyle provided a crisp appeal. The stepped orbs promote their stepped approach and also serve to form the letter "D." The new visual identity was also extended through stationery, web site, brochures and a tradeshow booth.