PLATO Learning

PLATO Learning, a leading provider of education technology solutions, was looking to create an identity for one of their most pivotal trade events. The theme they developed required an equally attention getting identity to give it legs—and get it noticed. The edgy design provided excellent visual impact that was extended through a host of successful show tactics including shirts, booth graphics and a preshow event mailer. The result was greater-than-expected show traffic and booth appointments.