Datalink

Datalink, a data recovery/security company, needed a way to make a connection with prospects. The solution was a dimensional direct-mail piece that advertised the giveaway of a GPS. Since Datalink’s company mission is to help their clients recover lost data, the Lost and Found concept was a perfect fit for the giveaway, a global positioning system. The direct-mail piece was more successful than previous campaigns have been in generating new names and more requests for appointments to learn about Datalink.